Since the IP variabel when captured allows for one to use regex like filtering you could for example create IP ranges.
Segment based off of
IP range = 192.6.6.XXX
The matching to a company lets say would then be handled best by using SAINT and create a associated metric to it, you then upload the company associated to specific IP(s).
Data Warehouse or raw data is going to be your best bet in terms of analyzing traffic based on IP ranges. Analytics itself does not support it.
Gigazelle is correct out of the box Analytics itself does not support IP address. To make it work within Analytics you need first to:
Define an eVar for IP address (visit based).
Then apply a processing rule to populate and overwrite eVar with IP info.
Once completed one could have data associated to IP traffic for use in various segments etc...
Thanks. it confirms my understanding that there is no direct support for analyzing traffic by IP range. Few more questions,
1. Can classification be applied real time on IP range? (SAINT)
2. External integrations that resolve IP ranges in real time data & dashboard?
What is great about classifications is that once applied it would handle real time results... they look back and allow you to use against realtime data. The key here is for real time reporting is only variables or events are able to be shown in realtime.
External integration I know of none.
The challenge you will find is for "new unclassified data" even if you update it every minute can still have a multi hour time to populate data back end. I would say if your site is typical to most digital web sites the bulk of your traffic is from regular users whom you can identify quickly from present historical. The newer users over time will also fall into that category pretty quickly I would say first few months. Its just a matter of managing expectations in reporting and developing a short and long term strategy to add the new unclassified IPs.
If you pass IP address into an eVar or prop, you can do whatever you'd like with it in Adobe Analytics, including classifications. Unfortunately IP address does not support IP address by itself.
In terms of 3rd party integrations, these would not be supported either unless you fed that external integration a Data Warehouse report or data feed. I'm not aware of any integrations that do this, though.