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I just looked at the site your talking about and, yes, it's all done with Flash. It's not seem to be very complicated. I think for rotate the camera, they took multiples picture of it and they control the view of it with the _x and _y of the mouse (when you press it). They made there own cursor too. If you look on the internet, you can find tutorials that will let you do the same thing.
Hope it's help you!
Yup, it's all Flash - and it's actually quite a simple thing to do.
Personally, I don't even think it's done all that great.
Yes, the 360 view is just images at different angles. You can easily
see how many images there are just by counting the number of angles
around the full circle. I counted about 25 in one direction... No Canon
doesn't own the rights to this - many companies use very similar
techniques. Cell phones are popular to show off like this.
There's just a series of photographs on the timeline. I counted about 48 of them, give or take. You usually don't need that many to create a convincing effect, and the reason why that number is so large is because it also rotates up and down as opposed to one axis only.2