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Thanks very much for the replies. I am going to make this message the solution as there is more than one and I can include them in here.
For simplicity the ideas contained in Peter Grainge's snippets page - http://www.grainge.org/pages/snippets/snippets.htm - under the heading Tooltips are worth considering. Basically storing the pop-up message as Alt text for images or in the <acronym title'"pop-up message in here"> tag for text.
The RoboWizard solution of using Captivate was also a good one but I didn't want to embed swf files into my html. Am I missing anything here Rick? Please explain the idea further if I am.
I leave it up to the reader to pick their preferred solution.