When you publish to html using webhelp there is robohelp
branding code embedded in the html that cannot be removed (easily
through normal measures)...I use the tool to create custom web help
files for customers and other customers links appear in the code
because of the conditional tags. Yes, the actual tag content is not
shown , but search spiders etc can find the code.
i use a template page for the headers and footers on every
page and conditional build tags on each page to suit customer
features. It works well to do this, but when published the code
from the tags is in the actual html pages but supressed from
viewing......still, it should not be there.