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More modern versions of Acrobat do a better job of compressing pdfs. But
the real goal is to make the small in the first place. Restrict the
fonts needed. If you stick with Times New Roman and Arial you need not
worry about embedding the fonts. Or use other fonts and don't embed
them, just all substitution.
Graphics are more complicated. Is the intended audience going to view
onscreen only? Or are they going to print it. PDFs for onscreen only
viewing can have graphics reduces to 72 to 90 dpi and not loose any
quality. But again, it is better to reduce the graphics to the size you
want before creating the pdfs. Are you using raster graphics, vector
graphics or both? This also alters the equation you need to consider
when trying to make a pdf file small.
It is for onscreen viewing only, combination of vector/raster graphics. This particular file is an 8 pg document created in Publisher 63% Images/14% Content Streams/22% Fonts.
But not just for this file, but for any file created in many different programs (Illustrator/Indesign/MS). How to make ANY file small enough for email (reduce from KB down to 1MB.)?
Isn't there an EASY way to take any large pdf created in ANY program & EASILY compress it small enough to still be readable via email via ANY 3rd party software?
The PDF optimizer should have settings that can be used to reduce the
size if the file. I no longer have Acrobat 6 on my computer to check the
settings on the pdf optimizer. If you can change the settings for the
graphics to be reduced to 72 pdi and to remove the fonts, that should go
a long way to reduce the size of the pdf.