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To the best of my (horrible) memory, the closest you could come within Premiere Pro was to have WMV files open a hyperlink in a new browser window when playback reached a specific point. But the trigger was time (like at 1:15 a window could pop up), but you did not have the ability to graphically place a hyperlink area on the screen.
With that said, you can do this sort of thing in Adobe Flash. (Not the *flash format* in Premiere, but with the actual Flash application Adobe bought from Macromedia.)
But, then again-- you mentioned powerpoint, and I am only familiar with Flash in web browsers.
* I reserve the right for 90% of this to be complete rubbish. It's all based on vague memories.
I'd say your memory is pretty good.
Good mem. I had a tutorial up at one point showing how to do this with Premiere/WMV in a web frame. The problem with WMV though is the user can turn this functionality off in the windows media client. I took the tut down due to this fact. Just frustrated users.
So, flash cue points are the way to go.