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I think if you're going to be renting the camera, don't write off solid state recording. The cards do require some investment - if you're buying. But you're not buying, so just make sure the rental house includes enough of them (or a way to offload them) with your camera.
As for what to charge? At a minimum, your price increase needs to cover the cost of the rentals. Beyond that, you should guesstimate how many other HD projects you can expect in the near future, and figure out some way to include the cost of the upgraded editing system spread over those future projects. Meaning if you can expect 10 more HD projects in the next year, divide the cost of the new system by ten and include that as a part of the price increase.
Passing on the rental cost was a given. But in general do you charge more to shoot in HD as opposed to SD?
I'll let you know when I start. Right now, no one makes a proper HD camera that I can afford.
(To my mind, ALL video cameras should have full resolution imaging devices, and full raster frame independent recording. All current HD cameras under $10,000 goof on at least one of those necessary basics, most goof on both. And I can't afford $50,000 for the camera that gets them both right.)
I charge $75/hour to edit SD DV footage and $100/hour for HDV. I am getting ready to build a system capable of editing true HD and plan on charging $150/hour for that.
On my shoots, I charge a day rate for a cam op and the gear is a la carte. For example, I rent the HDV cameras for $350/day whereas the true HD cameras (Sony 900/3 or 900/R) go for between $1500-2000/day and requires a better tripod, etc. I think it is feasible to charge $100/day more for a camop with HD camera experience...
thanks for your input.
I currently charge 100/hr to shoot with one operator and DSR-300 SD DV camera as well as half and full day rates. More if they require lights and backdrops.
I currently charge 75 to edit but will increase to 100 shortly.