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I have the same question. Getting the stuff to look good on the web and playback without various problems is not obvious. How do THEY do it?
How? It seems obvious to me.
First, assume the viewer has a high bandwidth connection. That is key to the quality of the compression.
Second, make sure you have something people actually want to watch.
Really, they are just Flash videos. A little higher bandwidth than Vimeo uses I think, but Flash nonetheless. They post multiple files on their site so you can pick the one you want. That helps.
Perhaps I don't understand the question? Or perhaps I just think that exporting to Flash is a simple matter of using Premiere Pro CS3.
As for how to get it on a Web site, use Adobe Encore to create your Flash site to look just like a DVD, or use Dreamweaver to post your SWF files created in Adobe Flash.
Here's what helps.
The video files are H.264 with a FLV file extension. The 720p version, by my calculation, was running at around 3 mb/s (9.87MB for 25sec). That's always going to create a great looking file.
A bit unusable if you're not on a serious connection, but if a person realistically expects to be able to watch HD content on dial-up then they should get used to disappointment.
Thanks guys - that gives me a good start.
It is actually quit easy - I did some tests this morning and it was quite good looking - need some tweaking of bitrates etc. though.
Still have one question, sorry if this is obvious :-)
When I make my webpage, I have 2 components besides the html file, the flv file and some kind of player skin in an .swf file. Is there some place to download different 'skins' somewhere, or do I need the full Flash-product to get them?
I found actually a good player at http://www.flowplayer.org under opensource