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Usually, when software asks for a key, it is to initiate the installation process. At the end of this, the S/N will usually be asked for at the time of the "Activation."
I'm not sure that I've seen the use of an installation key in any Adobe software, that I have. However, nearly everything is a multi-generational upgrade, so maybe a new full program would now.
No wait, I do seem to remember that one of my upgrade suites asked for the S/N from my full version (however long ago that was), before it would initiate the installation. Then the new S/N was used for Activation. IIRC, the wording was pretty specific as to "S/N of the product from which you are upgrading... " or very similar. Do not recall Adobe calling it a "key."
Some plug-in the other day had an install key, then a S/N, then another key to activate. I wore out Ctrl-c/Ctrl-v on that keyboard!
I googled the phrase and it seems to be associated with some sort of paid-for electronic book reader. do you have anything like that installed? it's probably an add-in for Acrobat.