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Don't render to dv avi, render straight to dvd-mpeg.
Like Ann said though you should not render to DV then to DVD mpeg.
Your putting your movie through extra compression. Going from 4:2:0 then to 4:1:1 then back to 4:2:0 will play havoc with your colors.
Do you get the same thing when you render an Mpeg DVD from your project?
I wish Adobe let would have extended 'color management' to Premiere.
Maybe doing color correction in AE would solve your problem. It's a little complicated but extremely necessary. It lets you see what a your media looks like in DVD colorspace, which is different than HD colorspace.
Thanks to you both. It would seem that rendering to MPEG2 has done the trick. I have used AE for some shots in the project, but didn;t want to do it all in AE as it was too time consuming. I think Premiere does have some really useful colour tools if your raw footage is up to standard in the first place. I've used some Magic Bullet tools on some shots too. All looks pretty good now, thanks for your help!