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Green screening the screen would have helped considerably. Now you've got to roto the screen and any bodies passing in front of it for this to work. Your insert needs to be tracked and composited and then layer the people back in over it.
Contact me off list if you'd be interested in help.
There are some good tutorials about the screen tracking and replacement portion of this task on Sean Kennedy's website.
Here's a Community Help search for screen replacement that will lead you to some good resources.
Timothy's right that you're going to be doing a lot of rotoscoping, too.
Can you reshoot? Roto'ing around hair is a real pain -- 10x more painful than standard roto.
Next time, turn on the TV and have it display a solid green color.
But for tracking something onto the TV screen, Mocha will be your best bet.