yeah i think knoll factory might be it i'll try it later on today. yeah im a fan of kramer's but that lens flare in the ring video is just a solid and looks extremely unrealistic in most application, in my opinion at least. but thanks, and anyone else have any other ideas feel free to let me know.
Those look like lens flares. Real ones.
You can fake the effect with the AE plug-in Lens Flair and a few blurred solids with the blend mode set to add. Trapcode Shine may also be used to supplement the look. You can't buy a single plug-in that will duplicate the effect on your sample video exactly. For exact duplication of the effect you'll need to work in 32bit, separate foreground elements and background elements, add layers for the light streaks both behind and in front of the foreground elements and then fuss round a bit.
There's a series of tutorials at DV Garage that show how to create a flashes and flares in a light saber fight. You can look at them here. It should give you an idea of how you can create the effect in your film. The last two samples tutorials (5 & 6) are the most important to watch, but all of them are worthwhile.