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I think you probably need the logo as a SWF.
If you check out the help file and search for "loading screen" it tells you about the sample files you can use to create your own SWF.
However, it wasn't much help to me.
Try this if it can help you in adding your company's animated Logo.
Open a small project (100 PX by 100 PX) and follow Insert> Animation.
Select the Animated company Logo. The Animation is added on stage.
For better results you can loop the animation from ( Animation Properties, Options Tab -Select Loop animation) - This is optional
Edit> Preferences > Start and End - Deselect "Loading Screen".
Also follow Project> Skin and Uncheck both "Playback control" and "Borders".
Publish the project to Flash (swf). Now a small Swf of your Logo is available.
In your project, under Loading screen options select the Swf created. Now the Loading screen can play your Company's Animated Logo.
Thank you both for answering. The loading screen works like a dream.
Just one more step should be added here: set the Transition of the looped logo to "No Transition". Your post helped a whole lot and won me a lot of style points with my boss.
Oh thats very nice to hear !!
Thanks for posting about the "Transition" thing..
That was a sweet workaround! Nice little trick.