If I understand correctly, you have a static image and when you roll over it, you want the swapped image to be a gif animation, right?
If so, what I would do is export the gif animation as a file first, then either create the swap image behavior in FW, and point to the GIF file thorugh the swap image dialog. The final result should be viewable in the Preview mode, but if not, it shoudl definitely show up if you choose File > Preview in Browser.
You can create a button and add over, down and over while down behaviors to it. Fireworks is supposed to add those behaviors to hotspots and slices only but this is not what you ask for, because it is not going to play any animation.
If you create an animation by adding states, you can save it as an animated gif but you cannot add a mouse over behavior to it.
You can add a hotspot at your animated image, won't give you the option to make it play the animation when you go over with the mouse, but only to add another image as an over state. In a few words, it will show you one more state an not a whole animation.
I think this is a job for Flash and not Fireworks.
What jim babbage is saying is true and maybe can help you but is a bit more complicated.
Create a gif first and then add a swap image behavior to your symbol which is going to load that gif.
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Actually if you already have an animation gif file, is quite simple.
You add a hotpot and apply a swap image behavior to it and then you choose to show the swaped image from this animated gif file. Remember that the gif file and the slice must have the same size.
That makes sense. Thanks for the follow up. On to happy GIF making.
Thanks, Jim. I'll make this a note for next time.