use mx:Text + assign static pixel width to this control
Worked like a charm, thank you, although I am surprised that mx:label doesnt have that ablility.
It seems logical to me, label - means something short and simple. Text - means multiline full blown text
just for info:
<mx:Label /> Non-editable Single line
<mx:Text /> Non-editable multi-line
<mx:TextInput /> Editable single line
<mx:TextArea /> Editable multi-line