Probably the biggest thing to keep in mind is that the user has to have Air installed for the DVD-ROM to work. They can always install air from the Internet for free, but some users would bristle at having to install Air from the web before being able to access the content on a dvd rom. You could include Air on the DVD, but there are some licensing issues with that. I'm sure there are some posts on here about that, I do not know exactly where that stands, but I think you can get a license from Adobe under certain circumstances.
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As ab1301 says, you can bundle the AIR runtime on the disc if you sign up for a redistribution license agreement:
However, I believe that still won't get you what you're looking for.
I assume you want the menu to run directly from the DVD. However, AIR applications must be installed to run -- you can't run them directly from a portable storage like DVD-ROM, USB memory stick, etc.
So, if you want to have the installer for your AIR application be on a DVD, and have it install the application on the user's computer, you can do that (but you'll probably need the redistribution license and you'll probably also need to write your own custom installer). This thread doesn't provide a complete answer but it does offer some relevent advice:
Hi, good point. I didn't thought about that aspect.
Remember how "in the past" a CD-ROM has also to be installed before you got the first interface...
I will discuss this with my customer, but I think that the internet connection will not be a problem for our target.
I will look at those license questions. Thank you for the suggestion.
Thank you Paul for the links! It will be usefull.