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You can achieve this affect via the browser API, which lets you detect, install, and launch your application from a web page. See http://help.adobe.com/en_US/AIR/1.1/devappsflex/WS5b3ccc516d4fbf351e63e3d118666ade46-7e15. html
Yes, but isn't it so, that you can only launch an AIR app with extra parameters from a website, but you can't actually send parameters to a running application?
Plus there's an extra inconvenience to all JS/HTML/AJAX developers with this, because you have to use flash. And most people use HTML/AJAX because they don't want to use flash.
It would be soooo much better if you could use app links, like this air://app.id/action?param1=value1¶m2=value2
No, that's not true; you can also send parameters to a running application. Your application will receive a BrowserInvokeEvent in either case.