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Well, many users have indicated that they liked the results for the MainConcept, or the Lead H.264, over the free Apple version. You might want to try a trial, before you buy.
I've since read (and confirmed) that keeping the "Maximum Render Quality" box checked in AME dramatically improves the clarity of pans and video with heavy motion.
Word to the wise, this will also increase your render times dramatically so think about whether or not you really need it.
60i AVC video (MTS).
I haven't yet been able to get a truly Interlaced H.264 export out of Premiere Pro. It seems to turn everything into Progressive, no matter what the settings are. This will mess with the appearance of motion. I wonder if that's what you're seeing, especially since it doesn't happen with the Animation export. (Though I would expect the MPEG2 export to be fine as well, so maybe this is not the issue.)