Better yet, add a new fill (and possibly stroke) using the Appearance panel. For each new fill/stroke select is in the Appearance panel then go to Effect > Distort & Transform > Transform. Each appearance is drawn stacked, just like the Layers panel. In my example the moved Fill and Stoke are drawn above any colours applied to the characters (making that appearance moot), followed by the red gradient then the outer black stroke. The text is fully editable, as are the transformations. The entire appearance (except text formatting) can be made into a Graphic Style which can then be applied with one click and will permit global edits.
Thanks so much for your help. I really appreciate it.
I tried what you advised but it didn't work in the way yours did. I've attached the Illustrator file of the project I'm working on. As you'll see, I tried the effect on the D - just to test it - using your exact Drop Shadow profile, and the D ended-up below and off the object the type is on top of.
What am I doing wrong?
No attachment has come through... please repost and cross check...
scott exactly what gradient are you referring to the OP is having enough trouble doing a simple hard edge drop shadow.
Why confuse the matter let's get them to be able to do this simple effect first.
I used a gradient in my example because I wanted to. Besides, if we’e going to teach someone how to make this appearance, then we should at least do it right. Your drop shadow cheat is not the way to do it.
Scott, yours was more complicated, but I hear where you're coming from in terms of doing it right the first time. Wade, also appreciate you looking out for me.
As you'll see from the attached, I think I did a decent job using the "simple hard edge drop shadow." I'd like to make the logo on the bottom (Del Posto) something more like the one on top (Le Monde). Is there a simple hard edge drop shadow equivalent for this kind of thing?
Thanks again to you both.
This one is much cleaner.
You can't really get an attachment to work from email; you'll have to access the Web and attach there.
Thanks again for your help a couple of days ago. I'm still working on the same project. I've got it almost where I want it, but as someone who appreciates making sure something is done right, I thought you might be able to help with the following.
As you'll see from the attached, there are two versions of a logo. The one on the bottom is how I want it to look, except that - at least on my screen and when I print it out - the left vertical line on the D looks crooked at different zoom distances. The same thing is happening at the top of the P, and there are some crooked edges on with the E and L too. Any idea what might be causing that?
I thought I might have done something to the type along the way, so I started retyping the letters (so far just the D and P) and applying the same effects. The edges are now smoother, but now the color is darker even though I am using the same fill. Again, any idea what's going on here?
Any assistance would be greatly appreciated. Thanks very much.
Still no attachments. Use the Web, not email
When you add the outline to the text (the outline--I'm not talking about the shadow here), be sure to do it by way of Add New Stroke in the Appearance Palette, and drag it to below the Characters listing. Simply applying a stroke to text in Illustrator causes the stroke to appear above the characters' fill. That causes the stroke to "choke" into the fill, distorting the proportions of the type design--a common dead giveaway of amateurish work.