Been racking my brain for the past 16 hours as to how I can go about this. Is there a way to do so without using an HTML Slice? The kicker is I want to maintain this site in a table based layout. While the CSS & Images option is great, and I was able to get THAT to work, it will not work for my application... Thanks all!
As far as I know, it can't be done without adding HTML markup into an HTML slice. This export format is really only for prototyping, as it's pretty inflexible and not very accessible.
Keep in mind too, adding text in this way and using the Fireworks generated HTML, can easily result in a broken design if you add additional text after the fact, or if the user increases the size of the text in the browser.