2 Replies Latest reply on Mar 14, 2010 7:36 AM by johngordon12

    Link building advice

    johngordon12 Level 1

      Any advice on the best way to go about this would be much appreciated.

       

      I can never remember what the latest situation is - on the one hand inbound links are A Good Thing, but on the other, attempts to build links are usually a bad thing.

       

      Without posting a link, a client of mine has suggested I have a look at an SEO tool to help with his site. Looking at it, it sounds pretty useful. The jist being it finds what it thinks might be good sites, based on common keywords, and also sites that it thinks competing sites are already using.

       

      I assume after that, its a case of literally contacting the sites, and offering a reciprocal link?

       

      Although presumably that involves having a links page on the site? Which I'm a bit confused by, as I know he had some SEO work done before, but paid through the nose for - but he does have a good number of inbound links now, but without a links page linking back to them.

       

      Unless for this to work as an SEO thing, there is a links page, but its just not visible to site visitors, ie it exists purely for the benefit of search engines?

       

      Hopefully someone can shed some light on how this all works, and the best ways to go about it.

       

      Cheers.

        • 1. Re: Link building advice
          Nancy OShea Adobe Community Professional & MVP
          ...for this to work as an SEO thing, there is a links page, but its just not visible to site visitors, ie it exists purely for the benefit of search engines?

           

          Link farms can hurt your site ranking.

          http://webdesign.about.com/od/seo/f/is_it_linkfarm.htm

           

          The number of backlinks a site has is not nearly as important as the quality of those backlinks.  Ideally, you want back links from sites that focus on the same or similar keyword phrases and categories that your site uses.  To accomplish this, you’ll need to have a great site that attracts links from other high-quality sites.

           

          "Free-for-all" (FFA) sites do not constitute quality links, so don't waste your $24.95 submitting your site to 1,000s of them.

           

          And when you're trading links, make certain your link IS visible to humans.  If it's not, it's a link farm.

           

          Google's SEO Starter Guide (PDF)
          http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf.

           

           

          Nancy O.
          Alt-Web Design & Publishing
          Web | Graphics | Print | Media  Specialists
          http://alt-web.com/
          http://twitter.com/altweb
          http://alt-web.blogspot.com

          • 2. Re: Link building advice
            johngordon12 Level 1

            Thanks Nancy - the tool I'm looking at is Link Assistant - so the idea is that you find all potential sites to link to based on keywords or competing sites, and it has all sorts of data on Google Page Rank etc, so in theory flagging up good sites to get linked to.

             

            I did miss originally that the tool does list pages where the links are no longer present (and flagged as such), so it was throwing me when I clicked through to a page, and saw no sign of a link.

             

            The site I'm looking at actually does pretty well in Bing and Yahoo for its most obvious search term (digital photo frames) - making it to the first page.

             

            The problem is Google, where its more like page 5-7. So the trick is to somehow figure out what Google seems to like, that Bing and Yahoo is less fussed about.