one way to solve this problem is in my opinion:
Copy your pdf-file into a DW-directory.
Put a file-directory-link in DW to your pdf-logo.
Load your file and the pdf file on the server.
Now it should be possible to download this pdf-file with a mouse-right-click.
a) leave it as a PDF and include instructions on the page for visitors to right-click "Save Target As" (which most will probably know anyway)
b) to force a download, zip the PDF, link to the zipped file and upload the zip file.
I'd advise against forcing files to download, as this might confuse users.
If you include simple instructions on screen, users shouldn't get confused but, if you include links to both the PDF and the ZIP, they can make a choice.
I personally prefer to download the PDF rather than a Zip file though.
If you really want users to download rather than view in their browser (if so equiped) then the best way is to use a server side language to force the download.
If you have to include instructions, why not tell the user how to download the file from the link? In my experience, when a browser downloads a file without showing a dialog box to let the user select a download location, some users won't even find the file on their computer, for example. In addition, if you want to show your users a pdf, you'll probably want to make them print your file. You don't have to save a file to print it. Alternatively, if you don't want to make your users print the file, you shouldn't force them to browse PDF files.
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as I can see on your http://www.justadwater.co.uk/BOS/pricing.html, your pdf-icon is already fit with a link. Only the pdf-file itself is missing on your server. In other words, you only should make up for sending the particular pdf-files to your server.
Apart from that, in any case, you should provide an opportunity to load the pdf-file on someones computer. Users are smart enough to discern good and evil.
I forgot to say: the users always have the option to have a look to the pdf-file first by left-clicking before they download it!
Thanks for the support on this one. Have a plan of attack now.