Right click on a piece of video inside of the project panel and choose "Analyze Content" This will bring up the dialog to allow you to do a speech analysis or insert a text file of the dialog. All of the spoken word in a video clip is 'metadata', Metadata describes what is in the file and is very useful for searching. Premiere Pro and all Adobe applications also have a metadata panel which you can manually insert data.
There's a lot to this subject, so I suggest you explore and search online for some more resources. Here's one place to start:
very useful for searching.
Within Premiere, yes. But by a search engine like Google and Yahoo?
There are step-by-step tutorials linked to from the top of this page for creating searchable text from video using Production Premium.
The examples given focus on searching within the Flash Player, but you could alter the last steps to create text in an HTML document or whatever you like.
Is that what's being asked for, though? I understood the OP wants Google to scan the video itself for metedata and use that for rankings.
Actually whether or not any Adobe app is capable of such, I think the bigger question is can a search engine actually scan video files, or do they just scan web pages?
> Is that what's being asked for, though? I understood the OP wants Google to scan the video itself for metedata and use that for rankings.
Yep. The tutorials that I linked to show how to embed the speech-to-text metadata in the video and then extract it for search within Flash Player.
> Actually whether or not any Adobe app is capable of such, I think the bigger question is can a search engine actually scan video files, or do they just scan web pages?
The search engine companies are all moving toward using metadata within video files, but at different speeds and with different degrees of transparency. For now, I don't think that it's much used. But the time is coming (and is already here in a minimal, primitive form.)
The reason that I then suggested using the metadata as something to put as text on an HTML page was that I thought that this might be more valuable for the current state of search engine technology.