The only way to create a DVD "through" Premiere is to use the Dynamic Link. That will open your sequence in Encore where you can author the DVD however you want it. Any changes you make back in Premiere once you establish the link will automatically appear as a change to the sequence in Encore. Is that what you are remembering??
With your sequence selected in Premiere:
File > Adobe Dynamic Link > Send to Encore
The sequence will be sent to Encore, and a timeline will be created. Author, encode, burn.
It could have been a CS3 thing. A video by Perkins I think.
yes, there was a quick shortcut to create a looping video in Encore with CS3. The new workflow is to use Dynamic Link to send the video to Encore. Here's the trick to looping it: Select your timeline that you want looped (in Encore) and in the right hand panel select the dropdown that asks what to do when the timeline finishes. Normally you would point that back to a menu or just set it to "stop." Instead, grab the link "string" (or use your dropdown menu) and set it to play itself again when it's finished. That will effectively "loop" your DVD.
Sorry; I misunderstood. I've left the following in case it is of interest.
All you could ever create with Premiere was a video to be part of motion background. Pre-CS3 you could burn from commands in PR with very limited menus, but I don't think that is what you are referring to.
In CS5 (or CS4), you can use the dynamic link as described.
The adobe promoted process is via after effects:
Yes. I also recently upgraded to CS5 from CS3 and I create weekly update DVDs to be shown on media monitors in a couple offices/buildings without any menu structure (autoplay, no menu, looping). Premiere CS3 USED TO allow export right to DVD 'through' Encore. This was a GREAT time saving feature, and worked flawlessly.
All one used to have to do is select Export to Encore -> Set a few things in the dialog box that opened from within PREMIERE (copies, looped or not, etc...) and THEN it would export to Encore, build the time line, and ask for the DVD(s) to be inserted in the drive. It was all automatic. There was zero configuration needed from within Encore.
That's all I used Encore for, and really, all that was required for me to do.
I would love to have this feature back.