I embedded the free JWplayer on my website so that I could stream my FLV showreel. I am not a Flash person, so to speak, but it does work.
I forget the nuances, but if you look at my site and click on the View> Source on the Explorer menuebar, the HTML code will give you an idea of how I went around embedding the JWPlayer.
Next time I update my showreel, I will probably revert back to wmv or an H.264 codec such as QT, as that seems to be the way things are going - especially because of the Apple/Adobe fallout over iPhone compatibility.
most of the sites I've researched talk in gobbledygook.
If you define the words you do not fully understand, your self-education will proceed much more smoothly.
it's the techie side that leave me a bit cold and dazed...
For better or for worse, in this day and age one really needs to be proficient at both. Get those words defined.
Here's a page with some very simple definitions of SWF and FLV|F4V:
The gist is that SWF is not a video format. FLV and F4V are. FLV and F4V differ in terms of what codecs they use. They all play in Flash Player.