Export to Flash from Encore and package in a SWF.
Thanks Harm, and please excuse my ignorance, but EXACTLY how do I do that?
You export from PPro in a file format that you may upload to your web site
WHAT you export to will depend on your clients
IF they are all Windows, you could use WMV since that player is included in Windows
Start reading... CS5 User Guides - online and PDF
Another way is to export out of Premiere Pro using one of the YouTube or Vimeo presets and uploading to those sites.