So I have to buy it to actually try out this product?
Even though it is called a trial....
Thats kind of lame.
No. You can try out most aspects (some will not be activated, except with the full-version), but you just cannot use it for a deliverable product, without the banner.
Now, Adobe does offer a 30-day, money-back guarantee, when you buy. Then, for 30-days, you can try out everything, with no banners, and all modules activated. If you do not like the product, just return it within 30-days, and you get your money back. This actually would give one a 60-day trail period, with 30-days for the limited trial, then another 30-days, with the money-back guarantee.