The whole thing looks pretty meh--not the photography (that looks nice ) but the encode is pretty rotten all around.
I'd start by setting the profile to Main (you're using Baseline), and if you're not, try 2-pass VBR. Those are both settings in the Video tab of the Export Settings window for H.264. At 2000kbps, you'd figure an encode would look better--I can get a better-looking encode at about 400kbps.
Another thing you can try is to stick to frame dimensions that are even multiples of 16; neither 700 or 394 are. That may eke out just a bit more quality.
Anyway, start there, and see if that improves things at all.
Thanks for the ideas, I'm a still shooter stat is starting to venture into video for my clients, so I'm a little new to this. I understand most of the settings you mentioned withthe exception of:
"At 2000kbps, you'd figure an encode would look better--I can get a better-looking encode at about 400kbps."
Could you please explain this or tell me where these settings are?
I've posted a screen shot of my settings.
It seems as if the export settings are not as clear with video as they are with stills. Do you know good export settings for videos to run on the ipad. I have one that works, but if I could improve that one too, it would be great.
I have an updated version, that looks better, but still not the quality that I would like. The skies look better but it also stutters a little bit (does not play smooth)
I set the Bitrate Encoding to:
VBR, 2 Pass
Target Bitrate to 4
Maximum Bitrate tp 4
Any help is greatley appreciated.