Are you sure that Reader is being used to display the PDF in Safari?
I just assumed that Safari was opening it in reader but it appears that it is opening in the browser. But I am a bit confused by this because I thought you had to have reader to read the .pdf. I try to view the the source for the web page and it won't let me.
I am building a web page and the following is the code I am using for the the link to the .pdf.
<span id="red"><a href="reader/BEWFApplication.pdf" target="_blank">BEWSF Application 2011-2012 >>></a></span>
Any ideas how I need to correctly code it so that it opens it in the reader and not the browser?
How PDF-related things behave depends more on how the user has configured their system than with how you contruct the page. For example, for Firefox, Adobe does not provide a plug-in to allow a PDF to display in the browser using Reader. You can set up Safari to display a PDF in the browser using Reader, but I'd guess that most Mac systems are not set up correctly for this to work.
For more information, see the following: http://kb2.adobe.com/cps/509/cpsid_50983.html