7 Replies Latest reply on Jul 28, 2011 1:33 PM by the_shocker

    Keyword and Meta Placement

    Comp. 792 Level 1

      Hi, I want to know "where" in the "HEAD" tag I should add my "keywords" and "meta description"?

       

      When I use Dreamweavers (Insert > Keywords) it places the keyword and meta description wherever your cursor is so this doesn't help me to know where to place the keywords and meta-description.

       

      Could somone please post some sample code so I can see where I need to place the "keywords" and "meta-description" in th HEAD section of the page.

       

      Thanks

        • 1. Re: Keyword and Meta Placement
          Level 4

          Anywhere in the head. View source of any webpage to see examples. Look here for more info.

           

          best,

          Shocker

          • 2. Re: Keyword and Meta Placement
            shunithD Level 3

            Meta tags today carry, apparently,much less weightage than they used to.

             

            What's important is content in the main body with some weightage given to the header (h1, h2, h3, etc.) tags.

             

            But to answer your question specifically, you put them here:

             

            Doc declaration goes here
            <html>

            <head>

            <meta http-equiv="Content-Type" content="text/html; charset=utf-8" />

            <title>Your site name here. Eg: Tiger Machine Tools</title>
            <meta name="Keywords" content="Your main keywords go here...
            such as machine tools, machining, lathes, drills, etc."
            />

            <meta name="Description" content="Description of your activities /
            whatever goes here. Such as, Leading manufacturer of CNC machine tools
            and precision solutions for maching needs."
            />

            Other stuff such as CSS and javascript declarations, links, etc.

            </head>

            <body>
            All other (the actual website) content... this should definitely
            reinforce the keywords in the meta tag... even though the meta tag
            has a relatively low weightage.

            </body>
            </html>

             

             

            Remember: Search engines today, do not go only by content within meta tags. These have a small weightage and, if they are in conflict with body content , can create negative rankings.

             

            What is very important is to make sure your keywords are repeated / used in the main text, headlines and crossheads (h1, h2, h3, etc.) tags, image 'alt' tags, etc., etc.

            • 3. Re: Keyword and Meta Placement
              Comp. 792 Level 1

              Thanks shocker and shunithD

               

              shunnithD, I thought the  "Description" tag went above the "Keywords" tag? Doesn't it matter when being crawled?

              • 4. Re: Keyword and Meta Placement
                Nancy OShea Adobe Community Professional & MVP

                I thought the  "Description" tag went above the "Keywords" tag? Doesn't it matter when being crawled?

                 

                It doesn't matter because meta keywords are ignored by major search engines.  You can add them if it makes you sleep better, but they'll have no impact on Google.

                 

                Google's SEO Starter Guide
                http://googlewebmastercentral.blogspot.com/2010/09/seo-starter-guide-updated.html

                 

                 

                 

                Nancy O.
                Alt-Web Design & Publishing
                Web | Graphics | Print | Media  Specialists 
                http://alt-web.com/
                http://twitter.com/altweb

                • 5. Re: Keyword and Meta Placement
                  Comp. 792 Level 1

                  I don't want to debate their usefulness I just want to know if keywords go above or below the meta-description in the code?

                  • 6. Re: Keyword and Meta Placement
                    John Waller Adobe Community Professional & MVP

                    So you've got your answer.

                     

                    Doesn't matter.

                     

                    Anywhere between the <head> and </head> tags.

                     

                    Just bear in mind that Google doesn't use them.

                    • 7. Re: Keyword and Meta Placement
                      Level 4

                      Comp. 792 wrote:

                       

                      I don't want to debate their usefulness I just want to know if keywords go above or below the meta-description in the code?

                      There's nothing to debate there, champion. They're useless. With regard to placement you recieved the answer in the first reply.

                       

                      best,

                      Shocker