1 Reply Latest reply on Oct 13, 2011 6:53 AM by G. Walt

    MCM capability

    Kyongchil Park

      I see some description about WEM MCM (Marketing Campaign Management) that says something below.

       

      • Ability to dynamically define fine grained customer segments based on analytics.
      • Unified system for creating, testing and optimizing personalized and targeted offers and delivering them to fine-grained customer segments.
      • Real-time analytics integrated with a complete set of targeting, testing & campaign management tools allows measurement across customer segments and digital channels.
      • Ability to do MVT testing, A/B testing.

       

      Are those functions delivered by WEM? or does it need to be integrated other product/service like Omniture Test&Target?

       

      I want to be very clear which functions are from pure WEM.

       

      Also what is ClicksteramCloud?

       

       

      Thx,

      Kyongchil

        • 1. Re: MCM capability
          G. Walt Adobe Employee

          Hi,

           

          To understand the WEM/CQ5 MCM feature, you can watch the following screencast:

          http://day.com/day/en/resources/video/targetedmultichannelcampaigns.html

           

          CQ5 provides the features that you have listed, which are already quite powerful, but Omniture Test&Target brings testing to the next level:

          • Testing against realistic goals that can happen later in the visitor's journey (not just measuring click-throughs)
          • Maintain consistency of targeted offers from offsite exposure (display ads, email) through to onsite activity
          • Real multivariate testing (testing the winning combination of elements)
          • Test content in emails as well
          • and much  more.

           

          The Clickstream Cloud, also called Context Cloud is the user information stored on the client-side (in the browser), such as the  stream of pages the user clicked-through (in the form of  aggregated tags from each visited page), as well as many other user-context information (such as the screen resolution, the navigator info, IP address, etc.). If the user is logged-in it also contains the user profile information.

           

          Btw, just found these two articles on the Clickstream Cloud:

           

           

          Best,

          Gabriel