1 Reply Latest reply on Nov 10, 2011 9:44 AM by pauland

    Is AIR now the mobile play for Adobe?

    HaroldCHeardJr

      I remember a private conversation with "Kevin" around three years ago in San Francisco at a CIO meeting, where AIR was being discussed.  Now it seems AIR "is" the mobile device platform direction.  If not, then Adobe needs to "clearly" define to the development community soon; I have many companies that are now nervous around the statement made by Adobe.


       

      Some of my clients are considering a "new/modified" direction; a platform that will provides a development platform where a single code base is leveraged for application deployment.

       

      We "the development community" need a very clear message, now.


        • 1. Re: Is AIR now the mobile play for Adobe?
          pauland Level 4

          I was sent this today.

           

          #1 Some FAQs about Adobe’s announcements yesterday

           

          What is it that Adobe is announcing?

           

          Adobe announced to increase its efforts on HTML5, use of the Flash Player for

          applications (packaged with AIR) and specific desktop browsing use cases including

          premium video and console-quality gaming. As a result, Adobe will no longer develop

          Flash Player for mobile web browsers. See this Flash Platform blog post for more details: http://adobe.ly/sbokei

           

          Does this mean that Adobe is no longer supporting content publishers focused
          on delivering content via a browser on a mobile device?

           

          Adobe offers world-class tools and technologies including HTML5 tools like Edge that

          allow content publishers and developers to bring rich content and experiences across

          mobile web browsers using HTML5.

           

          What does this mean for Flash Player support on desktops?

           

          Adobe is fully committed to providing a great experience for use cases not yet well

          supported by HTML, including console quality gaming and premium video. In fact, Flash

          Player 11 just introduced dozens of new features, including hardware accelerated 3D

          graphics for console-quality gaming and premium HD video with content protection. We

          are already working on Flash Player 12 and a new round of exciting features which we

          expect to again advance what is possible for delivering high definition entertainment

          experiences.

           

          Why is Adobe making this move now?

           

          All the major platform providers (Android, iOS, Windows 8) are betting on HTML5 for

          browsing, some even to the point of excluding third party plug-ins such as Flash Player.

          Adobe sees this as the right time to increase our focus on accelerating the development

          of HTML for in browser experiences, especially on mobile (phones and tablets), and

          general purpose apps, while using Flash to drive what’s possible in advanced interactive

          entertainment areas like console-quality gaming and premium video so that it can

          continue to serve as a blueprint for further work on HTML. Flash developers get the

          greatest reach by targeting mobile devices with apps packaged with AIR, and that is

          where we are investing while helping the mobile browsers advance the state of the art of

          what can be done in a browser. Our new strategy allows us to maintain leadership in

          web content and give developers the best tools to create content across all platforms.

           

          Will Adobe continue to support AIR? On Mobile? On TVs?

           

          Adobe is fully committed to enabling Flash based apps via AIR on mobile and digital

          home devices.

           

          Will the Flash Player continue to be available on the Android Market?

           

          Yes. The current version of Flash will be available on the Android Market in the near

          future.

           

          When will Adobe stop supporting Flash Player for browsing on mobile?

           

          Adobe will release one more version of the Flash Player for mobile browsing, which will

          provide support for Android 4.0, and one more release of the Flash Linux Porting Kit -

          both expected to be released before the end of this year. After that time, Adobe will

          continue to provide critical bug fixes and security updates.

           

          What will happen with Flash Player support on RIM’s BBX platform?

           

          Adobe will continue to support RIM’s use of the Flash Player on the current PlayBook

          configurations with critical bug fixes and security updates. RIM has done a great job

          optimizing the Flash Player for their platform and as a result the RIM playbook provides

          a great experience for consuming Flash content. RIM is expected to leverage their

          expertise with Flash to continue to support and ship the Flash Player on BBX devices for the foreseeable future.

           

          Will the current version of Flash Player support smartphones and tablets that are
          coming to market over the coming weeks and months?

           

          It depends on the version of the OS, silicon, and browser supported on the device. We

          are working with OEMs to determine the appropriate support and transition plan for their

          current and planned devices.

           

          Will Adobe stop OEMs from shipping Flash Player on devices?

           

          No, Adobe will not stop OEMs from pre-loading and shipping the Flash Player. We

          expect some of our OEM partners to opt to continue working on and releasing their own

          implementations of the Flash Player. However, Adobe will be recommending mobile

          OEMs discontinue pre-loading new devices with Flash Player due to expected OS and

          browser compatibility issues. However, existing licensees can continue shipping Flash

          Player at the manufacturer’s discretion.

           

          Will 3D support and any of the console-quality Flash games you demoed at MAX
          come to mobile devices?

           

          Yes, game developers will be able to bring console-quality games with hardwareaccelerated

          3D graphics to mobile devices as Flash based apps packaged with AIR. On

          the desktop 3D games can be delivered with Flash within the browser or as a Flash

          based app via AIR. However, 3D content will not be supported in Flash Player on mobile

          browsers.

           

          What does this mean for Flex?

          Flex SDK 4.5 supports the development of mobile applications that target, or are

          packaged with AIR. Mobile applications built with Flex SDK are installed on phone or

          tablet devices and do not rely upon the browser or Adobe Flash Player to run; as such,

          they are unaffected by this announcement.

           

          How does this affect other Flash Platform tools?

          This news has no impact on the Flash platform tooling offerings (e.g. Flash Builder) from

          Adobe.

           

          Is Flash getting more and more replaced by HTML5? How will Adobe advance
          Flash Player on desktops and stay relevant?

           

          We are continuing to invest in Flash to deliver the most advanced web experiences on

          desktops, focusing on features that are not yet available in HTML5. Flash Player 11 just

          introduced dozens of new features, including hardware accelerated 3D graphics for

          console-quality gaming and premium HD video with content protection. Flash

          developers can take advantage of these features, and all that Flash has to offer, to reach more than a billion desktops through their browsers and repurpose their content to hundreds of millions of mobile devices through popular App Stores using Flash based

          apps packaged/enabled with AIR.

           

          We are already working on the next future version of Flash Player and a new round of

          exciting features which we expect to again advance what is possible for delivering high

          definition entertainment experiences across the Web and devices. We will continue to

          leverage our experience with Flash to accelerate our work with the W3C and WebKit to

          bring similar capabilities to HTML5 as quickly as possible, just as we have done with

          CSS Shaders. And, we will design new features in Flash for a smooth transition to

          HTML5 as the standards evolve so developers can confidently invest knowing their skills will continue to be leveraged.

           

          How many Flash-based apps are available on App Stores today?

           

          There are thousands of Flash based apps available on App Stores like Android Market,

          AppWorld, or Amazon’s App Store. Popular and top rated examples include

          Machinarium, Politifact, Dr Stanley’s House, Facebook on BlackBerry, WatchESPN etc.

           

          How are Flash-based apps different from HTML5 apps?

           

          Flash based apps deliver features and capabilities not yet supported in HTML5 such as

          3D graphics or content protection for premium video. Developers are able to deliver

          high-end entertainment experiences as Flash based apps packaged via AIR on mobile

          platforms and within the browser on desktops.

           

          What about Flash Player and support for web browsing on TV’s (Google TV,
          Samsung SmartTVs and other connected Digital Home devices)?

           

          Adobe will continue to support existing licensees who are planning on supporting Flash

          Player for web browsing on digital home devices and are using the Flash Player Porting

          Kit to do so. However we believe the right approach to deliver content on televisions is

          through applications, not a web browsing experience, and we will continue to encourage

          the device and content publishing community down that path.

           

          What happens to Flash browsing support in the Google TV solution?

           

          We recommend you talk with Google, but we believe Google has no immediate plans to

          remove the Flash Player from the Google TV browser.

           

          Do you regret having waited so long after Steve Jobs predicted that Flash Player
          won’t work on mobile devices 1.5 years ago?

           

          HTML5 has matured and is able to deliver a great web browsing experiences across

          mobile devices. At the same time users consume rich content almost exclusively via

          apps on smartphones and tablets today.

           

          At Adobe we are focused on delivering the best tools and technologies for our

          developers and content publishers so they can offer the best possible experiences to

          their customers across platforms - from desktops to smartphones, from tablets to

          TVs. We are proud to lead the industry with HTML5 tools while offering new, cutting–

          edge features in Flash that are not yet supported in HTML5.

           

          Is this expected to improve the relationship between Adobe and Apple?

           

          Adobe and Apple have a longstanding relationship and Mac and iOS users are very

          important to Adobe. Like with any other company in the industry we work closely with

          Apple in specific areas like support for our Creative Suite products on Mac OS while we

          compete in other areas like video editing tools.

           

          What platforms and browsers will Adobe continue to support with Flash Player for
          browsing?

           

          Adobe plans to continue to support Apple Mac OS X and Safari; Google Chrome

          Browser for Mac OS X, Microsoft Windows and Intel-based Chrome OS; Microsoft Intel based Windows and desktop Internet Explorer; and cooperate with other third-party

          browser providers such as Mozilla and Opera.

           

          How will content publishers serving premium video reach mobile devices?

           

          Content publishers can continue to stream premium, Flash based video content across

          platforms and devices including the iPhone and iPad using Flash Media Server

          4.5. Additionally, content publishers can deliver premium video experiences as Flash

          based applications packaged with AIR across platforms including connected TVs.

           

          Does Adobe intend to bring HTML5’s capabilities to full parity with Flash
          Player? If yes, then why continue supporting Flash Player for desktop?

           

          HTML5 today cannot replace the Flash Player as a platform for delivering console

          gaming or premium video experience on desktop computers. Adobe plans to leverage

          its expertise around these use cases to help HTML5 catch up to the Flash Player, but

          even with the rapid pace of innovation for HTML5 it will take time for HTML5 to catch up

          to Flash.

           

          Will Adobe create Flash Player for Windows 8 on ARM and Windows 8 on X86?

          Adobe’s plan is to continue supporting Flash Player for browsing on desktops going

          forward with Windows 8 on X86 only.