The only solution we've been able to figure out is to actually create both a hyperlink AND a crossreference, and then conditionalize the crossreference (show in print, hide in PDF.) But this feels unnecesarily complicated.
Is there a cross-ref variable that stands for "just use the selected text?" Or even "don't do anything at all?" It seems both of these solutions would allow us to just build the links using crossreferences, rather than needing to build links via two different formats?