1. InDesign's XLM import. This works as long as everything is a single story and you have inline/anchored objects for your graphics.
2. Scripting. You can read an XML file in and do absolutely anything you want with it. Infinite flexibiltiy and yet you'll have to write it yourself.
I'd strongly recommend you look at some of the 3rd party XML catalog plugins.
thank you for your reply. I have looked at some of the catalog plugins, but none of them would quite do what we are looking for. Aside from that, the powers that be would prefer that we do it in house.
XML import does not work the way we want it to. I am currently pursuing the scripting avenue, hence my question posted here. I believe after trial and error spent today I believe the answer to my question is yes it is possible, however, what I was hoping for was something in the way of an example to make it happen, as I have yet to figure it out.
That's really really open-ended. You can search around for examples and probably find some, though you may be better off posting a concrete desire and hoping someone shows you how it is done.