Welcome to the forum.
Some of the terms used, "scrap," and "push," are new to me, at least in the context of video.
Now, depending on what you need to have replace an existing logo, your method is probably as good as it gets.
Now, at the creation end of things, you can create a Title w/ a Shape (to hide the old logo), and then add your logo and perhaps Text to that. Once you have designed and produced your "cover" Title, you can Export (Save) that Title as a Template, to be reused.
Obviously, you will need to Position (via the Fixed Effect>Motion>Position) your Title to suit, but you can also adjust the Fixed Effect>Motion>Scale, as is required to cover the old log.
You will need to Export/Share your Timelines to the appropriate file format, to "burn in" your new logo. There will be no way around that, but the Title Template will save you having to design your replacement logo, each time.
Thanks Hunt. I'll try to implement some of your solutions. Here is a wiki on web scraping: http://www.liveleak.com/view?i=dd3_1327789981.
By pushing I just mean to grab up some web traffic that has not seen this yet and hopefully some faithful users.
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Now, predicated on another post/thread, it appears that Web "scraping" is basically taking others' contents, and using them elsewhere. Is it your intent to take other's contributions, and then make it appear, as tough someone else contributed?
If so, there are probably many international intellectual property laws, that need to be addressed, and by professionals in intellecutal property laws.
As I am not an attorney, and the last classes that I had in media law were about the time of the US Copyright law changes, in 1976, I cannot comment on the changes in electronic copyright laws. Still, passing off anothers' material, as someone else's, is usually frowned upon.
Even with the Wiki-pedia entry, in that other thread, I am not exactly sure how this is being used here. Regardless, I would consult a media lawyer immediately, to see what is allowed.