WMV is used a lot ( by me and my clients and I assume many others on all platforms because no one ever tells me they cant use it).
WMV is a great option for Windows Users. It avoids Quicktime issues such as gamma and PAR weirdness.
What are you going to do about it?
1. For the kinds of thing you'd use WMV, I'd say H.264. is by FAR the more common choice.
2. This depends on what it will be used for, but H.264 wil offer the best image quality at any given bitrate, far superior to WMV.
I prefer to make H.264 for client reviews, but a lot of clients can't or won't figure out how to play them, and insist on WMV. Being on Mac, I export ProRes from Pr, and then use QT Pro to make the WMVs. There is a gamma shift using this process. The MP4 looks like the original, is a far superior looking codec at lower bit rates than WMV.
I suggest that clients install the free cross-platform VLC player, which is the Swiss Army Knife of media players. But, a lot of corporate IT departments won't let them install any software.
I look at the extra transcoding steps as a revenue generating opportunity.
I use wmv to avoid the QT gamma issue.
Unfortunately many clients use the review files to make IQ judgements. I get more negative comments when I do QT (h264) than I do with wmv despite the fact there are no issue with the files they are produced from.
Export the video as H.264 and container it in MP4 instead of MOV.
Windows Media Player will play .mp4 with no extra plug-ins required.
You also have the bonus that in doing so you'll avoid the gamma problems of QuickTime (and requirement for the client to install it).
Seems like it ought to. But, I keep getting mail from my clients saying, "I can't open this." My movies have the mp4 extension. What can I tell them to get them to play?
post your exact export options (screen capture of the AME gui video,audio & multiplexer tabs will suffice) - I'll have a look for you.
MP4[h.264 + pcm] or MP4[h.264 + aac] etc should absolutely play on Windows 7 (and Vista?). Now if it's Windows XP then yes I don't think h.264 is supported as a video codec and it also doesn't understand the MP4 container.
!tip! if you bring up WMP->Help->About then click on the bottom "Technical Support Information" you'll get a page showing all the codecs WMP has to work with.
eg here is my virgin work computer (windows 7) that plays mp4[h.264] just fine...
Type Name Format Binary Version ICM Microsoft RLE MRLE msrle32.dll 6.1.7601.17514 ICM Microsoft Video 1 MSVC msvidc32.dll 6.1.7601.17514 ICM Microsoft YUV UYVY msyuv.dll 6.1.7601.17514 ICM Intel IYUV codec IYUV iyuv_32.dll 6.1.7601.17514 ICM Toshiba YUV Codec Y411 tsbyuv.dll 6.1.7601.17514 ICM Cinepak Codec by Radius cvid iccvid.dll 18.104.22.168 DMO Mpeg4s Decoder DMO mp4s, MP4S, m4s2, M4S2, MP4V, mp4v, XVID, xvid, DIVX, DX50 mp4sdecd.dll 6.1.7600.16385 DMO WMV Screen decoder DMO MSS1, MSS2 wmvsdecd.dll 6.1.7601.17514 DMO WMVideo Decoder DMO WMV1, WMV2, WMV3, WMVA, WVC1, WMVP, WVP2 wmvdecod.dll 6.1.7601.17514 DMO Mpeg43 Decoder DMO mp43, MP43 mp43decd.dll 6.1.7600.16385 DMO Mpeg4 Decoder DMO MPG4, mpg4, mp42, MP42 mpg4decd.dll 6.1.7600.16385
Thanks. I'm guessing that for a lot of big corporations I'm dealing with are on old OS builds of Windows. Probably not Windows 7, probably not Vista.
Here's a typical export setting I use:
The irony here is that one of my clients who can't view mp4s is a high-tech provider of cloud services and internet devices.
Your settings are fine.
Your clients most likely run Windows Server 2003 or 2008; both of which are perfect for use in cloud services but don't have extensive multimedia support.
The no-codec-required answer is to render to mpeg2 not h.264.
The get-them-to install a codec answer (QuickTime, FFdshow, VLC, MPlayer etc etc) all add h.264 and mp4 container support.
Most likely these machines don't have WMV with VC1 anyhow - so even if you could render to WMV it won't work.
I've been having the same problem when Exporting from Premiere Pro to send on to clients that want to view it on Windows Media Player.
I had two different videos that I sent onto a client, exported using H.264 HD 1080p 25 .mp4 and one of the videos worked and the other one didn't.
They were both exported using the same settings but one of the videos was a larger size than the other.
So I reduced the size of the video that didn't work to below 500MB (it was 403.9MB in the end) and this seemed to work.
Maybe see if this helps with you.
Hope that this solves the problem.