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I haven't seen the video, and I don't have this kind of work flow, so I'm sure you'll get a better answer for this, but page turn effects are limited to SWF, so I suspect that to get them to work in a PDF you have to embed the SWF and play it. My suggestion is to forget the effect for the PDF, and simply let users do their own navigation using the tools in Reader. Many readers will want to zoom in and will lose the benefit of any page curl anyway.
Thank you for the advice,I have decided to scrap interactive page turning on my PDF as it also means I can't search the document as it is a SWF. A standard PDF has proved better for customer interaction. Yes this is the same post as the other one as I accidenly posted twice.
Thanks for getting back to me