It's all Flash. Do a Google search for "convert PDF to Flash Flip Book."
The main drawback to Flash for e-books is lack of support.
You'll get better device support from PDF or HTML files.
Comparison of e-book formats
Alt-Web Design & Publishing
Web | Graphics | Print | Media Specialists
All you need is a 3rd party pdf to flash page flip conversion tool to get the PDF customized to that style. InDesign won’t do this for you.