That's probably some laser beaming in from somewhere, but since it involves 3D for the holograms, anyway, it could be completely CG to begin with. Could be as easy as animating a gradient texture, could be infinitely more complex. Depends on the look you want and the specifics of the model, but generally very little of it can be done in AE directly. if you have Freeform, Trapcode Form and a few other plug-ins, you can do some "terrain scan" stuff based on tutorials, though...
Those shots are quite complicated in that they move around a lot revealing different sides of the "hologram" which indicate that true 3d models were used. If you wish to tone down the shots and keep it generally one direction, then you can do some pretty cool stuff through After Effects.
I recommend checking out this tutorial to give you some ideas.
This technique can be applied to a billion different ideas for futuristic displays and such.