I recently purchased the product. I am not sure if there is any way to get the "Cinema" color without purchasing the Magic Bullet plug in which is semi-expensive. I am just interested in playing around at this point-I am new to video.
Are there any other "Cheaper" plug ins available or a way to adjust color natively in program to achieve that look?
How about Color Finesse, which comes bundled with After Effects? It's free.
There are a series of tutorials on using Color Finesse on the Creative COW, presented by Andrew Devis. That's just the first information source that came to mind. I'm sure there are others.