6 Replies Latest reply: Apr 14, 2012 9:19 AM by Vaunn RSS

    How did they do that? Stella McCartney interactive iPad ad

    Vaunn

      Hi all,

       

      Does anyone know how Meri Media created the Stella McCartney interactive advertisement for tablet devices: as first seen in POST Gravity? Video of ad available here

       

      I showed my first year creative media students, who are creating their own iPad magazine aps, POST and they were blown away - then had to admit my ignorance when they started asking questions.

      Any face-saving insight would be greatly appreciated. I'm not even going to go near the infra-red wireframe technology used on the cover.

       

      Thanks in advance.