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Does anyone know how Meri Media created the Stella McCartney interactive advertisement for tablet devices: as first seen in POST Gravity? Video of ad available here
I showed my first year creative media students, who are creating their own iPad magazine aps, POST and they were blown away - then had to admit my ignorance when they started asking questions.
Any face-saving insight would be greatly appreciated. I'm not even going to go near the infra-red wireframe technology used on the cover.
Thanks in advance.