You can if you have InDesign CS5 or 5.5. You use the Object States panel. See InDesign Help for more information.
My frustration continues,
I have now created a .swf file created from this multipage interactive document in InDesign 5.5 and when it is uploaded to web page it will not play the .swf files (even the skin.swf files that work with the included videos) that are included in the resources folder. I included resource folder and HTML when uploaded. .swf files in document were created in .as2. due to a custom scrolling text box- could that be causing a problem?