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This is how Outdoors demo site should work ootb, I think.
There are areas on home page (banner, products, article) which changes based on the resolved segments.
Also some predefined segments which are combinations of gender, age and season exists already.
Note that season segments take into account the location (latitude) and current month,
so to activate winter segment you need to move further north, to the Arctic (or change date to January).
I think it's also worth to read the documentation here:
Thanks for the info.
What I've seen is when you change the geolocation it automatically changes the Resolved Segments (i.e. it shows the word Winter instead of Summer) and therefore the site images/products. This is not happening in my environment with the new CQ 5.5, whether I use Chrome or Firefox, disabling or not the browser's tracking (I'm using MacOS X).
I think it's not ootb hahaha.
I'm trying to make some modification to the Client Context but not getting much success so far